VisitHATTIESBURG Strategic Plans
Hattiesburg is a vibrant city located in the southeastern region of the state of Mississippi, USA. Known for its rich history, diverse culture, and strong sense of community, Hattiesburg offers a blend of Southern charm and modern amenities.
Who is Hattiesburg?
OUR MISSION
To actively position Hattiesburg as a year-round premier leisure and business destination in the Gulf South.
OUR VISION
To ignite tourism economic growth in Hattiesburg through strategic vision and collaborative leadership while enhancing local quality of life.
OUR VALUES
The VisitHATTIESBURG team strives to be efficient, productive, and professional with a commitment to hospitality excellence and attention to detail while always keeping VisitHATTIESBURG’s mission top of mind.
OUR GOALS
Holding true to our values, VisitHATTIESBURG set out to develop a strategic road map for growing tourism in Hattiesburg. Below are those results.
In 2019, VisitHATTIESBURG embarked on a long-range strategic planning process with a national firm, which upon completion would provide a DestinationNEXT road map for tourism development in the city for the next five years. After nearly twelve months of stakeholder engagement, visitor research, and refining tourism development best practices, VisitHATTIESBURG shared its five-year plan with the business community and local leaders in March 2020.
The full version of the plan can be found here.
VisitHATTIESBURG’s operational strategies and activities focus on four specific core values, shown here. Each core value specifies goals and outlines tactics to achieve those goals.
The full version of Vision 2020 is available for download here.